Wednesday, 24 April 2013

Maserati's flaghip Quattroporte model expected to meet demands of emerging market

The Maserati Quattroporte will be offered with a 4-wheel drive option for he first time.
The improvements to the new Maserati Quattroporte, grouped with a growing potential market in emerging markets throughout Asia, will help drive sales of the new model from 10,000 cars a year – more than the whole of Maserati has previously sold – according to company CEO Harald Wester.

The new Quattroporte sits on an all-new platform, is more spacious, larger and is powered by a new engine family developed with Ferrari. It is also sold with a four-wheel drive option for the first time, and with a diesel engine.

“We launched the previous car in 2003 and it is clear now that the car didn’t fully respect the requests of our customers,” said Wester. “Once we fixed those shortcomings, and especially the gearbox, sales peaked in 2006 at 6000 cars in a year. That was with a three-year old car.

“The new Quattroporte meets the dimension requirements for Chinese and US customers. All our changes mean it is appealing to buyers in so many more markets – and many of those markets are expanding.”

Maserati has targeted sales growth from around a peak of 9000 cars in 2008 to more than 50,000 cars by 2015. The Quattroporte is expected to be the marque’s third best-seller, after the Maserati Ghibli, a rival to the BMW 5-series, and Maserati Levante, the firm’s take on a luxury SUV. Around 20,000 annual sales are expected to be made in China by 2015.

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