Wednesday, 24 April 2013

Maserati's flaghip Quattroporte model expected to meet demands of emerging market

The Maserati Quattroporte will be offered with a 4-wheel drive option for he first time.
The improvements to the new Maserati Quattroporte, grouped with a growing potential market in emerging markets throughout Asia, will help drive sales of the new model from 10,000 cars a year – more than the whole of Maserati has previously sold – according to company CEO Harald Wester.

The new Quattroporte sits on an all-new platform, is more spacious, larger and is powered by a new engine family developed with Ferrari. It is also sold with a four-wheel drive option for the first time, and with a diesel engine.

“We launched the previous car in 2003 and it is clear now that the car didn’t fully respect the requests of our customers,” said Wester. “Once we fixed those shortcomings, and especially the gearbox, sales peaked in 2006 at 6000 cars in a year. That was with a three-year old car.

“The new Quattroporte meets the dimension requirements for Chinese and US customers. All our changes mean it is appealing to buyers in so many more markets – and many of those markets are expanding.”

Maserati has targeted sales growth from around a peak of 9000 cars in 2008 to more than 50,000 cars by 2015. The Quattroporte is expected to be the marque’s third best-seller, after the Maserati Ghibli, a rival to the BMW 5-series, and Maserati Levante, the firm’s take on a luxury SUV. Around 20,000 annual sales are expected to be made in China by 2015.

What are your thoughts on the Maserati marque?

Tuesday, 16 April 2013

Infiniti look to turbo boost sales with the new Infiniti Q50

Debuting at the 2013 North American International Auto Show, the new replacement model for the Infiniti G sedan, the luxury Infiniti Q50 sports sedan could be forgiven for being a little underwhelming at first sight.

It is the first Hybrid car produced by the Nissan owned Infiniti manufacturer and follows the design of the Infiniti Essence concept first revealed back in 2009.

With the base model priced at $36,450 (around £23,863), the Infiniti Q50 has some stiff competition in the luxury sedan marketplace. The ever popular BMW 3 Series and Audi A4 range both start at around the same price, with a Mercedes C-Class and Lexus’ new IS model both within easy reach of this price bracket.

The new Q50 model however does have some advantages over its competition. Offered with either a 3.6-litre V6 engine or Infiniti’s new 3.5-litre Infiniti Direct Response Hybrid both with either rear-wheel or all-wheel drive, power, luxury and economy are all big selling points for the new model.

What are your thoughts on this new model from Infiniti? Can it break this growing marketplace?