Monday, 12 March 2012

Skoda look to a postive 2012

2011 was an extremely tough year for the automotive industry with many manufacturers, let alone small independent car dealers, struggling to survive. The current economic climate is very unstable which has caused many consumers to sit tight and hold back from preventing them from splashing out on a brand new car. At least towards the beginning of the recession dealers had the scrappage scheme to help boost new car sales.

Those within the industry will be keeping a very close eye on vehicle sales and will be hoping to see a significant uplift. 

Skoda have already reported that their worldwide sales rose by 10.2 per cent to 75,000 vehicles in January, when compared with the same month last year. In fact, January 2012 was the best month the manufacturer have experienced in their 117 year history which is excellent news for them.

 ‘We achieved a lightning start and grew further in all sales regions in January. This was a perfect pickup and one that creates the basis for more growth this year,’ said J├╝rgen Stackmann, Skoda board member for sales and marketing.

‘The Skoda brand has good momentum. Our model offensive will really start rolling this year. We are continuing on the course of our 2018 growth strategy.’

Skoda saw a big rise in sales in the west of Europe, as they increased by 10.8 per cent to 29,300 units in January 2012. The manufacturer, who are now owned by the Volkswagen Group also set a new record last month in achieving over 3,700 new car registrations, which was up by an impressive 22 per cent when compared to the same period last year.

If you’re looking to buy a new car, why not head to your local Skoda Dealer Essex to take a closer look inside one of their popular new models…


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