Wednesday, 14 March 2012

Mazda shrink off $1.2bn losses

In the 2011 financial year Mazda reported losses of 1.2 billion and now it seems the business model outside of Japan is falling short of success as they report the latest job losses.

The latest in a long of hard knocks for the North American company, the loss of Ford Motors as a major stakeholder, the flamed Mazda CX-5 advert featuring Lorax, the sometimes negative effect of social media, #saveLorax and a fire sale of $1.9 billion worth of shares imminent to help raise capital.

Surely they could license the SkyActiv technology that Mazda offers, seemingly being received well received by reviewer’s, I know a couple of marques well behind on the Eco transition.

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