Monday, 12 March 2012

Kia tests the waters

 Kia is a car manufacturer that Torqu Auto admire. Following its entrance into the UK market enjoyed a reputation as a cheap, unreliable and boring manufacturer. However, credit to the Korean manufacturer; following some intense marketing, the launch of an impressive 7 year warranty and, of course, the production of some decent cars, Kia now has a pretty decent reputation within the UK. 

Most manufacturers have cottoned on to the fact that in today’s market it is important to be innovative. Kia do not appear to have missed this either as they are launching their first electric vehicle into the Korean market. This comes shortly after they launched the Kia Ray into Korea, which is a 1.0 litre gas powered car. What’s more, they are soon set to release this very same model as an all-electric car.
The Kia Ray EV is a crossover vehicle which has been specifically designed for urban driving – ideal for Korea. The car will be able to accelerate from 0-62 mph in 15.2 seconds and will reach a respectable top speed of 81mph. It seems we have certainly come a long way from the first electric vehicles that were launched.

The quirky cars are pretty stylish too – the interior is modern and comfortable and features a seven inch navigation system which also conveniently shows the locations of the nearest recharging stations meaning you should never get caught short. 

The bad news is that there are no plans to make this car available in the UK. However, if the car does well in Korea there is bound to be pressure from your local Kia Dealer to make them available in the UK. 
The Kia Optima 2012 Superbowl advert


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